How big data works? How we use it at FunCorp, and why it’s one of our most important tools
The latest report on big data from FunCorp discusses how an increased usage in smartphone users has also led to a rising demand for better mobile apps. These modern apps also use tremendous amounts of data, and thus, a robust management tool for analyzing and managing this data has become a necessity. This is where the use of Big Data comes in (this includes FunCorp too). The company develops apps and has relied heavily on big data. Read this report to learn how:
- The Machine Learning team uses the data to generate recommendations.
- The Engineering team uses the data on the stability of the primary services, on the state of our leading platforms for iOS, Android, and the online platform.
- For User Acquisition, the company collects all the preliminary data for building CPI, CPC, CPM, LTV, ARPU metrics, and, based on analytics, create predictions of advertising campaign performance.
Download the complete report by FunCorp HERE.
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