Northwestern Mutual Data Science Institute tracking voter sentiment on key issues up to and during Tuesday’s election


MILWAUKEE, Nov. 2, 2020 /PRNewswire/ — A analysis mission funded by the Northwestern Mutual Data Science Institute is tracking voter sentiment on quite a few key issues, together with race relations, COVID-19, and the economic system, main up to Tuesday’s presidential election. The Elecurator mission, which started in January 2020, makes use of data science to shed mild on what is perhaps driving voter conduct during the 2020 presidential election marketing campaign.

“We’re using a variety of data sources, including online and social media, traditional polling methods and political advertisements, to determine what issues are on the minds of voters. Social media is quite a timely mirror for what issues and news stories are capturing the American public’s attention. The benefit of this project is that our analysis is real-time; there is no need to wait for the polls,” commented Dr. Purush Papatla, Co-Director, Northwestern Mutual Data Science Institute and Professor of Marketing at UW-Milwaukee.

The mission is led by Papatla and Dr. Amber Wichowsky, Associate Professor within the Department of Political Science at Marquette University and Director of the Marquette Democracy Lab. The group has created interactive tracking instruments that may inform them what individuals are most targeted on at any given time, how their focus is shifting and what issues have gotten kind of distinguished. “One area our students are examining is the shift in importance Democrats and Republicans are placing on the Supreme Court. Through three national surveys, we’re also tracking the issues voters feel they haven’t heard enough about,” acknowledged Wichowsky.

Recent findings from the Elecurator mission recommend that Biden appears to be doing effectively on the matters of race relations, healthcare and the atmosphere whereas Trump continues to be sturdy on the subject of the economic system. However, the information reveals that extra folks are actually speaking about Biden in relation to the economic system as effectively. Both Biden and Trump have been seen negatively on social media concerning the pandemic, however lately Trump is being seen much less negatively than he had been on this subject. Based on the social media information collected up to October 29, the mission group has forecasted a 295-240 Electoral College vote break up for Biden v. Trump, respectively. The forecast will even be up to date and accessible on the Elecurator web site the morning of election day. 

The mission group consists of a mixture of undergraduate and graduate college students in numerous diploma applications from each UW-Milwaukee and Marquette, with various expertise and information of data science and politics. More details about the mission, in addition to the every day trackers and key insights, might be discovered at

About the Northwestern Mutual Data Science Institute
The Northwestern Mutual Data Science Institute is an trade and tutorial partnership between Northwestern Mutual, Marquette and UWM shaped to encourage and domesticate ardour for data science within the Milwaukee area. Leveraging the strengths of the three establishments, the groundbreaking partnership will contribute $40 million over 5 years to assist construct a know-how ecosystem and advance southeastern Wisconsin as a nationwide hub for know-how, analysis, enterprise and expertise improvement, whereas creating an natural pipeline of tech expertise within the space. To study extra concerning the Northwestern Mutual Data Science Institute, go to

For additional info, contact:
Meghan Greco 1-800-323-7033
[email protected]

Kevin Conway 414-288-4745
[email protected]

Michelle Johnson 414-229-7490
[email protected]

SOURCE Northwestern Mutual Data Science Institute

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