The Many Names Data Science / Measurement Leader


The Many Names Data Science / Measurement Leader

October 20 2020

In the US, artistic promoting company The Many has appointed Vanessa Shanahan as Group Director, Analytics, main data science and measurement options.

Vanessa ShanahanThe California-based company, which additionally has an east coast workplace within the Boston Seaport, delivers bespoke consumer options starting from built-in model experiences and activations to social media actions, influencer campaigns and earned media stunts.

Shanahan (pictured) joins from social media company Smarty, the place she served as VP Analytics & Strategy. Prior to this she labored for marcoms group Wunderman Thompson, the place as VP of Analytics & Insight she led the Social Analytics follow unit throughout North America. Earlier, she spent almost a decade at first OTX (now Ipsos), after which client insights and analytics enterprise MarketCast, constructing field workplace projections and pre-market testing fashions.

Commenting on the appointment, Davis Jones, The Many’s MD of Media Services, mentioned: ‘We imagine all advertising and marketing is efficiency primarily based, which is why measurement, analytics and data science are core to our strategic course of. Vanessa brings numerous and wealthy expertise to our workforce, deepening our experience in every of those areas and serving to our purchasers perceive the alternatives for and the impacts of their investments’.

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