What Is Digital Media and How Can It Help My Career?

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The time period “digital media” is in every single place; you could have seen adverts for a “Master’s Degree in Digital Media” or a “Certificate in Digital Media.” But what precisely is digital media, and is it price studying extra about?

In a world the place almost all the pieces is turning into digitized and individuals spend a median of seven hours every day utilizing the web, digital media is turning into extra necessary than ever. It’s doubtless that you simply spend a big period of time every day interacting with digital media. In reality, by studying this text, you’re interacting with digital media.

An image showing some different types of digital media

An picture displaying some several types of digital media. Source: Pixabay.

Digital Media Definition

To outline digital media, we will begin by wanting on the time period itself.

“Digital” is outlined as any information represented by a collection of digits (1 and 0). “Media” refers to a technique of broadcasting or speaking info.

So, in layman’s phrases, digital media refers to any sort of info broadcast to us by a display. This info is perhaps discovered on websites or in purposes, software program packages, video video games, and extra.

You would possibly suppose this makes digital media a really broad time period—and you’re proper. In apply, nearly something we entry by a digital machine might be regarded as digital media.

However, beneath we’ll provide some extra particular examples to make the idea extra concrete. If you’re pondering of finding out digital media, it may be useful to slim down which space of this broad discipline you want to specialise in.

Digital Media Examples

Digital media might be considered in many alternative methods. We can consider it when it comes to its objective, the machine we entry it on, or which of our senses we use to understand it. 

Here, we’ll current some several types of digital media, damaged down into classes.

Formats

Audio

Audio refers back to the digital media we hearken to. We can hearken to audio by streaming it on-line, or listening to .mp3 or .mp4 recordsdata (amongst others) offline.

Some examples of digital audio embody:

  • Songs produced for video streaming websites (e.g., YouTube)
  • Songs which can be offered digitally (by way of marketplaces like iTunes and Google Play)
  • Video or laptop sport soundtracks
  • Audio transmitted over the web (VoIP)

A man listening to digital audio

A person listening to digital audio. Source: Pexels.

Video

Video is each visible and auditory. Like audio, it may be accessed each on-line and offline.

Here are some examples of digital video:

  • Videos produced for video streaming websites
  • Movies that may be streamed or downloaded from the web
  • Live video (for instance, webcam chats or on-line conferencing)

Digital video can be viewed either online or offline

Digital video might be seen both on-line or offline. Source: Pixabay.

Photos/Illustrations

Photos and illustrations might be discovered in every single place on digital gadgets. This sort of static media is a vital a part of the person interfaces of computer systems, telephones, and tablets. Just take a look at your laptop’s desktop: every one of many icons is a tiny illustration.

Besides the interface of digital gadgets themselves, pictures and illustrations are additionally distributed all through the web. They are:

  • Used for instance weblog posts and articles
  • Sold as standalone items of digital artwork
  • Used as a part of web site and software program interface designs

An example of icon illustrations, which can be part of a user interface

An instance of icon illustrations, which might be a part of a person interface. Source: Pixabay.

Text

Most digital media contains some sort of textual content. Text lets you navigate by the person interfaces of digital gadgets and software program packages. Online, search engine crawlers use textual content that will help you find internet pages.

Digital textual content can:

  • Help you navigate a web site
  • Inform or entertain you, as a part of a weblog put up or article
  • Explain find out how to use a chunk of software program

Content Types

Now that we’ve given some digital media examples when it comes to format, let’s transfer on and talk about a number of completely different content material sorts. While “format” has to do with how we expertise a chunk of media, “content type” refers to what the media is used for. 

Ebooks

An book is a e book revealed in a digital format. This might imply something from a 10-page PDF on weight reduction to a piece of literature offered digitally and accessed by way of an e-reader.

Ebooks serve many alternative functions. Some forms of quick industrial ebooks, equivalent to white papers, display a corporation’s experience on a sure subject. Others, like the load loss book talked about above, function lead magnets in digital advertising (they’re given away without spending a dime in change for the reader’s electronic mail deal with, which might then be used for advertising functions).

But many ebooks merely serve the identical objective as common books: they’re meant to be learn and loved, utilizing an e-reader or one other digital machine. This sort of book is offered in marketplaces equivalent to Amazon’s Kindle Store.

Blog Posts/Articles

Blog posts and articles are one other sort of digital media. They are shorter than ebooks, might be accessed on-line, and can sometimes be learn in 5 to 20 minutes.

The objective of a weblog put up or article is to rapidly inform the viewers a couple of sure subject. They could also be written by:

  • A private blogger
  • A journalist
  • An organization

Social Media

Popular social media networks embody Facebook, Twitter, Instagram, and LinkedIn. On social media, content material might be posted by anybody. Social media is used:

  • By people, to share content material with mates and household
  • By industrial manufacturers, to promote their merchandise and talk with clients
  • By media firms, to share their articles and open a dialogue with readers

Advertising

Online promoting is one other instance of digital media. Some forms of digital media adverts embody:

  • Website banner adverts
  • Search adverts
  • Video adverts
  • Social media adverts

Digital Art

Some digital media creators produce illustrations, movies, music, or pictures as a type of artwork.

Digital artwork might be offered or monetized on marketplaces equivalent to Getty Images (pictures), iTunes (music), and YouTube (movies).

Video Games

Video video games are designed for individuals’s leisure. They are sometimes performed on a gaming console, although some forms of video games can be performed on a pc, pill, or smartphone.

A online game incorporates many forms of digital media, together with artwork, textual content, and video.

Virtual Reality

Finally, a brand new sort of digital media that’s turning into steadily extra fashionable is digital actuality.

Virtual actuality includes sporting a headset and viewing an immersive digital expertise. This expertise would possibly embody colours, sounds, or extremely reasonable graphics and video.

A woman experiences virtual reality through a headset

A girl experiences digital actuality by a headset. Source: Pixabay.

Exploring the Digital Media Industry

Now that we’ve talked concerning the several types of digital media, you is perhaps questioning what all this implies to your profession. How are you able to match into the digital media business, and what sort of expertise are required for digital media professionals?

As we defined above, “digital media” is a really broad time period, encompassing many several types of content material. However, digital media professionals often work in specialised fields. Here are just some examples:

UX Designers

UX designers assist make merchandise, together with digital media merchandise like web sites and apps. As a UX designer, you is perhaps accountable for creating wireframes—outlines that present what the ultimate product will appear like and how it is going to be organized. You may additionally be accountable for conducting person analysis to know how your clients use your product and what their wants are.

Content Creators

As a digital content material creator, you would possibly write weblog posts and web site textual content, promote pictures and illustrations, create social media content material, or make movies for a streaming web site.

Content creators could have job titles equivalent to:

  • Copywriter
  • Photographer
  • Graphic designer
  • Videographer
  • Social media “influencer”

Developers

Developers construct digital media expertise, such because the again finish and entrance finish of internet sites, apps, software program packages, and extra. By writing code, they assist create the infrastructure on which visible media is displayed.

Developers write code to create digital media products

Developers write code to create digital media merchandise. Source: Pixabay.

Project Managers

Project managers are accountable for “bringing it all together.” Their job is to handle the general operate of the venture staff—to coordinate the actions of UX designers, builders, content material creators, and different staff members to create a completed digital media product.

Project managers want glorious organizational expertise. They are accountable for sustaining a birds-eye view of the venture, assembly deadlines, and mediating between employees with completely different personalities and ability units to make sure the venture is accomplished to specs, and on schedule.


If you’re enthusiastic about working with digital media, it’s a good suggestion to slim down your objectives. Which facet of digital media fascinates you most: is it creating the content material, growing the expertise, representing the customers, or managing the entire course of?

You can even take into consideration which forms of media curiosity you. Would you favor to work with video video games, web sites, apps, software program packages, or digital actuality? By defining your areas of curiosity, you may start to construct a profession that fits your needs, in addition to the market’s present wants.

Are you interested by what makes customers tick? Check out Springboard’s UX Career Track—you’ll have your personal private mentor and a profession coach that will help you launch an thrilling profession in person expertise.  



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